This afternoon I sat down with a good friend of mine, Jack. A 22 year old Caucasian male who lives on the South Coast of NSW, Australia. Jack works casually and, like a lot of us, is living at home and saving while he decides what to do with his future. The interview was done in the privacy of his living room with just the two of us in attendance.
I wanted to ask Jack a few questions regarding how he accesses his media, particularly Television shows and movies. An avid pop culture fan, Jack is my go-to guy when it comes to recommendations on new shows to binge watch. The questions I asked Jack are similar to the draft survey questions I’ll be doing for a University assessment and because Jack is of a similar demographic, I thought his responses would be helpful in shaping my survey moving forward. My questions and dialogue is in bold.
Thanks for joining me. I just want to get a brief glimpse into your habits regarding finding and watching media, mostly TV shows and movies, does that sound okay?
J: Yep, no problems. Happy to.
Alright! So, how do you usually find TV shows and movies to watch?
J: Uh…online mainly. Pretty much always online.
Do you watch any free to air television?
J: No, actually none at all. Sometimes for motorsports and stuff like that but no, no *laughs*.
How do you access your content online? You don’t need to be specific if you don’t feel comfortable, but is it through a streaming service or downloads or other avenues?
J: No that’s okay! I actually just got Netflix and it’s really cool. In the past I’ve downloaded stuff, hasn’t everyone?
Well, yea, a lot of young people for sure. So you don’t mind paying for Netflix?
J: Not really, because the content is actually good and worth it. You’re paying for convenience too, absolutely. I will admit though, I’m only on my free trial still, so we’ll see what happens next month *laughter*.
True, true. Do you think you’ll keep it?
J: Do you know what? Yea, absolutely. So far I’m loving it.
The interview was a lot more informal then I anticipated but I think this helped make the process flow more naturally and allowed Jack to feel comfortable answering honestly. The subject matter is a ‘hot topic’ at the moment in the media (see here, here and here) and because of this the interview was interesting and engaging – Jack and I continued to discuss the topic well after the interview concluded.
I think my questions, particularly once they are moved into a survey format, need to be less generalized and more investigative – the draft questions were quite open to interpretation and there were some awkward pauses throughout the interview. Additionally, my actually topic may be too broad and I should look at focusing on one particular area of the piracy/online media content issue.
It may also have been beneficial to speak with somebody from a completely different demographic, perhaps someone older, in order to gain perspective about the subject matter.
Israel S 2012, 9 Tips on Conducting Great Interviews, Forbes, 14/4/12. <http://www.forbes.com/sites/shelisrael/2012/04/14/8-tips-on-conducting-great-interviews/> Accessed: 16/04/15
McCutcheon, M. 2015 ‘Lecture 6 – Interviews. Focus Groups’ Powerpoint slides and Lecture, Research Practices in Media and Communication BCM210, University of Wollongong, viewed 26/04/15.